Nick Morton went through 10 years of higher education so that he could become a dental specialist.
So when he and his cofounder Evan Mendelsohn made a deal with "Shark
Tank" investor Robert Herjavec and sales of the company's holiday
sweaters starting taking off, Morton was confronted with a difficult
decision.
Should he continue seeing dental clients and hire an outside manager
to assist Mendelsohn, or should he abandon those career goals and
fully commit to the business he helped create?
The
inevitable choice between drawing a steady paycheck or quitting your day job and
risking everything on your business is different for
every aspiring entrepreneur, Herjavec told Business Insider at a press conference for Deluxe's new initiative for entrepreneurs, Small Business Revolution.
Morton and Mendelsohn discussed the issue with Herjavec in his
Toronto office, as shown in the premiere episode of the ABC series "Beyond the Tank."
You've got to step off the ledge at one point," Herjavec said. "It's your company. You want to get to $50 million? You gotta do it."
After spending some time thinking it over, Morton decided to go all
in with his company. Today, Tipsy Elves is a year-round apparel company
that Herjavec is confident they can grow into a $100 million business.
Herjavec said his own decision
in 1990 to commit to his
first business, BRAK Systems, was easy. He was fired from his job at
Logiquest and needed to make a mortgage payment.
Like Morton, he had never dreamed of one day founding his own business.
"Mark Cuban and I always argue about this,"
Herjavec said.
"He's always, 'Oh, when I was 12 I knew I was going to start my own
business.' When I was 12, I didn't know anything. I just wanted to go
outside and play. I only started a business because somebody fired me."
Whether entrepreneurs decide to fully commit to their business out of
opportunity or a perceived necessity, they need to take the decision
very seriously, Herjavec said, with their eyes to the sky but their feet
on the ground.
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